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HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Business processes
Libraries of reusable elements
Digital asset management

Digital asset management

An asset is any electronically stored document that you may want to use or reference in a marketing program. This can include brand images, marketing research documents, reference materials, corporate collateral, letterheads, or document templates.

You can store all marketing assets in a secure, central location, using HCL® Marketing Operations Assets, with the following advantages.

leverage concepts that were approved in previous marketing campaigns
require pre-approval of material to reduce review times
assign usage guidelines and expiration dates to items.

Additionally, assets contained in Approval objects have integrated mark-up capabilities, enabling collaboration between staff and agency partners and tracking of comments, edits, and changes within creative content.