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HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Business processes
Relationship of planning objects

Relationship of planning objects

This section details how planning objects (plans, programs, and projects) relate to one another. Plans contain one or more programs, and programs contain one or more projects.

Projects can contain subprojects. A budget for a plan consists of individual line items for projects and programs that roll up into the budget for the plan.

Flowchart with plan at top, three programs below, three projects under one program, and three sub-projects below one project. Budget links to the Plan, program, and three projects.

On the summary page of projects and programs, there is a field, Parent Items and Code, that contains a view of the ancestors for the object. For example, the summary page of a subproject shows the current object (a subproject), its parent project, and all of its ancestors back to its root plan. The ID codes for these objects are displayed, as well as direct links to each of the ancestor objects.