Projects

A project represents all the information related to developing and executing one or more related marketing deliverables or initiatives. This information can include a checklist or schedule of tasks that people working on the project must perform in order to prepare and produce the deliverables for the project.

For example, you might use a project called Monthly Tradeshow to collect all the information needed for the one tradeshow each month that your organization attends. This information could include who attends the show, what equipment you need in the booth, copies of demos of the product that you intend to present, collateral you want to hand out to customers, costs of promotional materials, and any additional information that pertains to the tradeshow.

Note: Projects can have subprojects. A subproject has all the same characteristics as a project. A subproject is linked to a parent project; any project linked in this manner is referred to as a subproject.