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HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Business processes
Programs

Programs

A program represents a marketing activity and it is typically comprised of multiple related marketing deliverables or initiatives. A program can contain or group multiple projects. The program itself has information that is central or common to the development and execution of these marketing deliverables. For example, a direct marketing program could contain multiple projects each representing a distinct marketing promotion or campaign. Also, a product launch program could contain projects pertaining to various types of collateral development, analyst briefings, and tradeshow attendance.