HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US

Home
HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Business processes
Workflows
A workflow displays and manages the group of tasks and milestones that drives the project. Workflows efficiently meet and manage project goals.

Workflows

A workflow displays and manages the group of tasks and milestones that drives the project. Workflows efficiently meet and manage project goals.

Tasks, dependencies, and durations are populated for a workflow based on the template that is used to create it. You can view workflow information as either a spreadsheet, timeline, or process flowchart. You can use workflows to forecast and plan your activities. After work begins, workflows make monitoring progress and identifying bottlenecks easy.