HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US

Home
HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Business processes

Business processes

A business process is the representation, in HCL® Marketing Operations, of a collection of related, structured activities (a chain of events) that produce one of the following.

marketing activities targeted at a particular set of prospects and/or customers
reusable marketing components that support these marketing activities.

HCL Marketing Operations provides the following types of business processes.

Plans
Programs
Projects
Subprojects
Project requests
Approvals