Refining the List for an On-demand Campaign

You select the base target population by including or excluding predefined Lists in an On-demand Campaign. You can further refine the campaign target population for a specific On-demand Campaign

You can filter base target population for selected demographic characteristics or other attributes.

For example, if you are a field marketer responsible for marketing basketballs, you can refine a List to include only families that include members of extracurricular sports teams.