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IBM Distributed Marketing Field Marketer's Guide
Lists
A List is a group of contacts, and a field marketer can define criteria to include or exclude contacts from a List.
Combining Lists for an On-demand Campaign
As a field marketer, you can create a set of Lists, each of which filters the corporate database concerning one demographic characteristic. You can then combine one or more Lists to create a base target recipient population for an On-demand Campaign.

Combining Lists for an On-demand Campaign

As a field marketer, you can create a set of Lists, each of which filters the corporate database concerning one demographic characteristic. You can then combine one or more Lists to create a base target recipient population for an On-demand Campaign.

Examples of combining Lists

Using selection criteria, you might create a List for each of five income brackets in the customer database. You then select the Lists for the top two income brackets for an On-demand Campaign marketing your high-end product.

In a more complex scenario, you might target customers for a luxury product campaign by combining Lists that use income, postal code, and credit rating as selection criteria.