General Data Protection Regulation (GDPR) support

The GDPR has been adopted by the European Union (“EU"). It establishes a stronger data protection regulatory framework for processing of personal data of individuals, impacts IBM and IBM's client contracts, policies and procedures when handling personal data.

GDPR brings:
  • New and enhanced rights for EU data subjects
  • Widened definition of personal data
  • New obligations for processors
  • Potential significant financial penalties for non-compliance
  • Data breach notifications

Customer data in Distributed Marketing

In Distributed Marketing, customer data is stored in the List database tables. The List tables in Distributed Marketing include the following tables and any other custom tables that you might have created in the application.
  • uacc_lists
  • uacc_ondemand_lists
  • uacc_corporate_lists
  • uacc_permanent
  • uacc_ondemand_permanent
  • uacc_corporate_permanent

Removing customer data from Distributed Marketing

To delete customer information from the Distributed Marketing List tables, complete the following steps.
  1. Delete the record for a specific customer from the Master customer table.
  2. Run the flowcharts. The data in the List tables is refreshed.
  3. If you do not want to run all the flowcharts, you can remove the records for the specific customer from all the List tables. Ensure that you also remove the customer data from any custom tables that you might have created.


Clients are responsible for ensuring their own compliance with various laws and regulations, including the European Union General Data Protection Regulation. Clients are solely responsible for obtaining advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulations that may affect the clients’ business and any actions the clients may need to take to comply with such laws and regulations.

The products, services, and other capabilities described herein are not suitable for all client situations and may have restricted availability. IBM does not provide legal, accounting or auditing advice or represent or warrant that its services or products will ensure that clients are in compliance with any law or regulation.

Learn more about IBM's own GDPR readiness journey and our GDPR capabilities and offerings here: