Trigger: Subscription Event
Use this trigger in a dialog activity to begin or continue the activity as soon as a subscription event occurs.
By using this trigger, you can reach out to a customer when one of the following events occurs:
- A customer cancels a subscription
- A customer orders a new subscription
- A subscription is about to expire
Scenario 1: A customer cancels a subscription
Example
When a customer cancels a subscription, issue the customer a coupon for 20% off their next order. To inform the customer of the coupon, send an email message.
The dialog activity looks like this:
![Example of a customer canceled their subscription trigger](../images/locale/screensnap/sm_subtrigscen1.png)
To use the Subscription Event trigger to search for canceled subscriptions, select Cancel date has passed for X days in the Trigger type list.
Scenario 2: A customer orders a new subscription
Example
When a customer orders a new subscription, send the customer an email message that thanks them for their order.
![Dialog activity](../images/locale/screensnap/sm_subtrigscen2.png)
To use the Subscription Event trigger to search for subscription start dates, select Start date has passed for X days in the Trigger type list.
Scenario 3: A subscription is about to expire, or has expired
Example
Before a subscription expires, send the customer an email message that reminds them to renew and offering a coupon for 20% off their next order. Issue the coupon to the customer.
![Dialog activity](../images/locale/screensnap/sm_subtrigscen3.png)
To use the Subscription Event trigger to search for expiring or expired subscriptions, select either End date has passed for X days or End date is X days away in the Trigger type list.