Generic tag

The generic tag is available for use as a pass-through tag to communicate additional information about site usage to an external analytics system. This tag can be used for customization, or to forward information to the vendor tags that are not currently supported in the tag library the vendor provides to support web analytics for IBM WebSphere Commerce.


The generic tag supports the following parameters:

A required parameter that specifies the custom tag to reference when passing information to an external analytics system.

Tag versions

WebSphere Commerce provides two versions of the generic tag:

  1. An abstract base tag implementation class: Analytics vendors who want to provide a generic tag in their web analytics tag library can implement a tag class by extending this abstract base class.
  2. A default implementation of the generic tag (<cm:generic />) for IBM Digital Analytics, formerly known as Coremetrics Analytics.