Integrating a store with for WebSphere Commerce

WebSphere Commerce provides a framework and tools to simplify the process of setting up your site to use . is an industry leading hosted web analytics solution. The framework is implemented as a tag library designed to act as an intermediary layer between WebSphere Commerce and . The tools include an auto tagging utility to place analytics tags in your store pages. The tools also include a utility to generate a file that contains your catalog hierarchy for . This solution can significantly reduce the time that is required to deploy web analytics

To take advantage of with WebSphere Commerce, you must establish a contract with to collect your data, and to generate and host analytics reports. After you integrate your store with and begin gathering analytical data about customer interactions, you can complete the following tasks:
  • View analytics reports designed specifically for WebSphere Commerce.
  • Create and export customer segments that are built from analytical data that is gathered for , and use them in WebSphere Commerce campaigns.
  • Introduced in Feature Pack 2Display personalized product recommendations on store pages by using .
To understand the full range of features available to you, talk to your Support representative.

Integration overview

This image illustrates the relationship between your site, your customers, and Coremetrics:
This image illustrates the relationship among your site, customers, and .

After you enable and configure with WebSphere Commerce, statistics about customer interactions with your site are transferred to the server. These interactions include information such as page views, ads that are displayed, and clickthrough. The data is gathered by the server and used to generate reports and customer segments.

WebSphere Commerce starter stores and

Several starter stores are already pretagged with the full set of WebSphere Commerce analytics tags so that you do not have to add the tags yourself. These starter stores are:
  • Madisons
  • Elite
  • Feature Pack 5 or laterAurora (desktop store)
    Note: For pages viewed on mobile devices:
    • Feature Pack 6 or laterThe AuroraMobile.sar store archive is not pretagged with WebSphere Commerce analytics tags.
    • Feature Pack 7 or laterThe catalog browsing pages in the Aurora.sar store archive that follow a responsive web design (RWD) pattern are pretagged with WebSphere Commerce analytics tags. As a result, the tags are functional when you view responsive store pages on a mobile device. For non-responsive pages, such as the Checkout, My Account Summary, Store Locator, and Personal Wish List pages, the mobile versions of the pages share the header and footer that are used by the responsive pages. Therefore, the analytic tags that are in the header and footer are functional in the mobile pages.
After you publish a pretagged starter store, you must enable the tags by using the Analytics tab in the Store Management tool in Management Center. By default, the tags are not enabled.
Introduced in Feature Pack 3

Integrating a store with for the first time

Ensure that any new stores that you integrate with for the first time are at the WebSphere Commerce Version 7 Feature Pack 3 level or higher before you start the integration. With Feature Pack 3, the WebSphere Commerce analytics tags are updated to work with the standard library. This library supports the latest data tags and APIs. By referencing this library, instead of a custom library, your store can take advantage of new analytics features as soon as they become available.

WebSphere Commerce sites that are integrated with can continue to use the custom library.

When you are configuring the integration with , you can use the following configuration options and functionality: