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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Presentation layer
WebSphere Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
Analytics for IBM WebSphere Commerce
WebSphere Commerce provides a framework that you can configure to integrate your store with an external Web analytics solution. This framework includes a tag library that you can use in store page JSP files to provide appropriate analytics information to the external analytics system.
Integrating a store with IBM Digital Analytics for WebSphere Commerce
WebSphere Commerce provides a framework and tools to simplify the process of setting up your site to use IBM Digital Analytics, formerly known as Coremetrics Analytics. IBM Digital Analytics is an industry leading hosted web analytics solution. The framework is implemented as a tag library designed to act as an intermediary layer between WebSphere Commerce and IBM Digital Analytics. The tools include an auto tagging utility to place analytics tags in your store pages. The tools also include a utility to generate a file that contains your catalog hierarchy for IBM Digital Analytics. This solution can significantly reduce the time that is required to deploy web analytics
IBM Digital Analytics based customer segments
With the push of a button, marketing managers can export any profile segments that are defined in IBM Digital Analytics, formerly known as Coremetrics Analytics as WebSphere Commerce customer segments. These customer segments are viewable in Management Center and WebSphere Commerce Accelerator. Marketing managers can use these IBM Digital Analytics based customer segments as targets for marketing activities and promotions, just as they would use customer segments that are created in WebSphere Commerce.

IBM Digital Analytics based customer segments

With the push of a button, marketing managers can export any profile segments that are defined in IBM Digital Analytics, formerly known as Coremetrics Analytics as WebSphere Commerce customer segments. These customer segments are viewable in Management Center and WebSphere Commerce Accelerator. Marketing managers can use these IBM Digital Analytics based customer segments as targets for marketing activities and promotions, just as they would use customer segments that are created in WebSphere Commerce.

IBM Digital Analytics based customer segments are populated with customers according to the analytics data that IBM Digital Analytics gathers from your site. Some initial configuration is required before marketing managers can export the segments from IBM Digital Analytics.

Introduced in Feature Pack 3 The data extraction utility allows site administrators to move the IBM Digital Analytics based customer segments from the production server to the staging server. This makes the segments available to marketing managers in Management Center and WebSphere Commerce Accelerator.