IBM Cognos report portlets for Campaign
The IBM® Cognos® report portlets are provided with the Campaign reports package. Use the report portlets to analyze response rates and campaign effectiveness.
You can enable and then add pre-defined dashboard portlets to any dashboard that you create. To manage your dashboards and add portlets to them, click Dashboard > Create Dashboard.
| Report | Description |
|---|---|
| Campaign Return on Investment Comparison | An IBM Cognos report that compares, at a high level, the ROI of campaigns created or updated by the user viewing the report. |
| Campaign Response Rate Comparison | An IBM Cognos report that compares the response rates of one or more campaigns created or updated by the user viewing the report. |
| Campaign Revenue Comparison by Offer | An IBM Cognos report that compares the revenue received to date per campaign containing offers created or updated by the user viewing the report. |
| Offer Responses for Last 7 Days | An IBM Cognos report that compares the number of responses that were received over the last 7 days based on each offer created or updated by the user viewing the report. |
| Offer Response Rate Comparison | An IBM Cognos report that compares the response rate by offer created or updated by the user viewing the report. |
| Offer Response Breakout | An IBM Cognos report that shows the active offers created or updated by the user viewing the report, broken out by status. |