Reports | Schemas | Campaign | [schema name] | Columns | [Response Metric]

Use the Reports | Schemas | Campaign | [schema name] | Columns | [Response Metric] property to add the response metrics that you want to include in your reports to the Campaign Performance or Offer Performance reporting schemas.

Column Name

Description

Specifies the name to use in the reporting view or table for the column that is specified in the Input Column Name field.

Default value

[CHANGE ME]

Valid Values

The name can be no longer than 18 characters, it must be in all uppercase letters, and it cannot have spaces.

Function

Description

Specifies how the response metric is determined or calculated.

Default value

count

Valid Values

count, count distinct, sum, min, max, average

Input Column Name

Description

The name of the column that provides the response metric you are adding to this reporting schema.

Default value

[CHANGE ME]

Valid Values

The name of the column in the Response History table.

Control Treatment Flag

Description

If you use the standard HCL® Cognos® reports or create your own custom reports that include control groups, then each response metric must have two columns in the reporting schema. One column represents the response from the control group and the other column represents the response from the target group. The value in Control Treatment Flag specifies whether the column in the view represents the control group or the target group.

If your reports do not include control groups, you do not need the second column for the control group.

Default value

0

Valid Values
  • 0: the column represents the target group

  • 1: the column represents the control group