Executive Summary

HCL is making several changes to HCL® Marketing Software (IMS) to assist organizations with the European Union’s new General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018. Please note that this document does not provide legal advice nor does it provide procedural advice for overall enterprise GDPR compliance. Please see the disclaimer and notice in this document.

The HCL Marketing Software solutions rely heavily on our customers’ owned Databases. Our customers are responsible for complying to the GDPR standards for any of their owned data. In certain cases, personal data will be used by HCL Marketing Software customers in the solution’s System Table Database. Personal data is often used by our customers for specific campaign management purposes, such as outbound solutions leveraging HCL Campaign where personal data can be used in Contact-and-Response history scenarios. The same applies to our real-time personalization solution, HCL Interact, for real time engagements.

The HCL Marketing Software products will either contain a utility, accompanied documentation to generate SQL scripts, or instructions on deleting customer's personal data from the software's System Table Database. The utility containing scripts or instructions will be available in the following HCL Marketing Software offerings: HCL Marketing Platform, HCL Campaign, HCL Interact, HCL Opportunity Detect, HCL Marketing Operations, and to a lesser extent HCL Contact Optimization solutions.