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Administrator Guide
With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
About attributes
An attribute defines a piece of information that you want to gather from a user. For example, the information can be text, integers, dates, or a choice from a predefined list. In Unica Plan, you define attributes to collect these different types of information, and then place them on forms. Then, you can add or more forms to templates as tabs. When users create items, they select a template. Each attribute that is included in the template corresponds to a field or other user interface control on the tabs that collect information.
About the attribute types
The following attribute types are available in Unica Plan.
Creative URL attribute types
The Creative URL attribute gives users the ability to include a digital asset from a Unica Plan asset library in an offer.

Administrator Guide
With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
- Overview
  With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
- Plan interface customization options
  Unica Plan offers options for customizing the user interface. You can customize or rebrand the Unica Plan interface to match your organization's needs.
- Unica Plan integrations
  Unica Plan offers integration with Unica Campaign, Unica Centralized Offer Management, and Unica Journey. Integration with Unica Centralized Offer Management is only used for migrating offer management capability from Unical Plan to Unica Centralized Offer Management.
- Marketing object types
  Marketing objects are the work products that a team develops and reuses in the course of marketing activities. In addition to a set of standard marketing object types that is supplied with Unica Plan, you can create custom marketing object types.
- Project and request deactivation
  After your organization uses Unica Plan for some time, the user interface can become cluttered with out-dated or unwanted projects and requests. You can deactivate projects and requests to reduce clutter and simplify searches.
- Plan reports
  Unica Plan provides a set of default reports and dashboard report components. The Unica Plan reports package provides extra reports and dashboard report components, which are created in IBM® Cognos®, a separate business intelligence application.
- Template Basics
  A template for a marketing object type, such as a plan, program, or project, defines the information that your organization wants to capture about the object. Then, you use templates to create object instances. If you have the Financial Management module installed, an invoice template defines the information that your organization wants to capture in invoices.
- Adding or editing templates
  After you identify the template components that you need, you can create the template. You need to build components before assembling them in the template.
- Program and project templates
  Program and project templates have additional tabs that customize the object instances that are made from the template.
- About forms
  A form is a collection of attribute fields that gather information about an object.
- About attributes
  An attribute defines a piece of information that you want to gather from a user. For example, the information can be text, integers, dates, or a choice from a predefined list. In Unica Plan, you define attributes to collect these different types of information, and then place them on forms. Then, you can add or more forms to templates as tabs. When users create items, they select a template. Each attribute that is included in the template corresponds to a field or other user interface control on the tabs that collect information.
  - Standard attributes
    A set of standard attributes is defined for all marketing objects.
  - About attributes for Plan-Campaign integration
    In systems that integrate Unica Plan and Unica Campaign, you use Unica Plan to create and enable campaign and cell attributes, and place them on forms and then into campaign project templates.
  - About creating, editing, and deleting attributes
    You can create, edit, and delete shared and local attributes.
  - Attributes reference
    The options that you see when you create or edit an attribute depend on the category and attribute type of the attribute.
  - About the attribute types
    The following attribute types are available in Unica Plan.
    - Attribute types for campaign, cell, and offer attributes
      Only attribute types that exist in both Unica Plan and Unica Campaign are available for campaign and cell attributes.
    - Text attribute types
      There are two types of text attribute types: single-line and multi-line.
    - Rich text type
    - Single-Select attribute types
      You add the Single-Select attribute type to a form when users can choose one value from a relatively short list of options that do not change often.
    - Single-Select - Database attribute types
      The Single-Select - Database attribute type functions like the Single-Select attribute type, except that the list of choices comes from a database table that contains valid items. If users can select from a list of options that is relatively long, or might change, consider the Single-Select - Database attribute type.
    - Multiple-Select - Database attribute types
      You can define an attribute that allows the user to choose multiple values from a valid list of options.
    - Yes or No attribute types
      You can create an attribute that can only have one of two values (true/false, yes/no, etc.).
    - Decimal attribute types
      You can use Decimal attributes to display non-integer values.
    - Money attribute types
      Money attributes represent monetary values, such as salary or item cost. The currency sign is set from the locale information for the user.
    - Calculated attribute types
      A Calculated attribute is a read-only field whose value is calculated based on a specified formula.
    - URL Field attribute types
      To add a hypertext link to grids and forms, you use the URL Field attribute. For grids, you can specify a link to a URL for each row that gets added to the grid.
    - Object Reference attribute types
      You use Object Reference attributes to associate marketing objects with projects or other marketing objects. An Object Reference attribute creates a field with a selector attached.
    - Image attribute types
      To enable users to display a graphic on a tab in a project or marketing object, you use an Image attribute.
    - Creative URL attribute types
      The Creative URL attribute gives users the ability to include a digital asset from a Unica Plan asset library in an offer.
    - Object Attribute Field Reference attribute types
      You add a local Object Attribute Field Reference attribute to a specific form to display information about a marketing object that is linked to the form.
    - Single List Object Reference attribute types
      You add a local Single List Object Reference attribute to a specific form.
    - Dependent field attribute types
      Dependent fields are attributes whose values are constrained by another field.
  - You can make an attribute visible based on what was selected for any combination of all the other single-select and/or single-select database drop-down attributes. You can also make attribute groups visible based on values of other attributes. This feature makes forms much simpler to fill in, only containing the attributes or attribute groups for which the user needs to provide input based on everything else they have already filled in on the form.
  - You can decide which attributes to make visible in a form based on the values of other attributes in that form. For example, if the user selects United States in the country attribute, you can make visible its dependent State attribute. You can also make attribute groups visible based on values of other attributes in a form.
- About metrics
  Metrics measure the performance of an object and are always numeric. Typical metrics include financial metrics, such as cost and revenue, and performance metrics, such as the number of contacts and the number of responses in a particular marketing campaign.
- Multiple locale support
  For organizations with Unica Plan users in multiple locales, you can translate the labels and text strings in the user interface for each locale.
- About security
  You configure security policies that grant users permission to access specific objects and features through assigned access roles.
- Setting up alerts
  Alerts are notifications of important changes that users need to know about, or reminders about actions that they need to take.
- About list definitions
  The user interface of Unica Plan presents several list box controls that you can configure to provide a customized set of options.
- Implementing project health rules
  To help project owners and participants track the overall status of their projects, you configure the system to calculate project health.
- Exporting and importing metadata
  You can transfer data structures (metadata) between Unica Plan systems using the export and import features.
- Setting up libraries for digital assets
  Through the optional Digital Asset Management module, Unica Plan provides centralized management, secure storage, and web-based access for digital assets.
- Setting up accounts
  An account in Unica Plan represents a specific corporate General Ledger (GL) account that is established by a finance department to track and control expenditures and cash flows. Accounts are a feature of the optional Financial Management module.
- About advanced topics
  This chapter provides information about advanced customization options for the Unica Plan interface.
- Unica Plan Rest API
  The Unica Plan REST API is a façade that provides a client view of a running Unica Plan instance.

Creative URL attribute types

The Creative URL attribute gives users the ability to include a digital asset from a Unica Plan asset library in an offer.

The Creative URL attribute type provides the user interface controls for users to select an asset and then display a hyperlink to the asset.

Table 1. Options for Creative URL attribute types
Field	Description
Default value for the field	Provides a control for users to select an existing digital asset from an asset library, or to add an asset and then select it. The corresponding field then displays the name of the selected asset as a link to digital file. The same controls display in the user interface for offer instances that include an attribute with this type.

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