Attributes for Plan-Campaign integration

In systems that integrate Unica Plan and Unica Campaign, you use Unica Plan to create and enable campaign and cell attributes, and place them on forms and then into campaign project templates.

In systems that also enable offer integration, you use Unica Plan to perform these tasks for offer attributes to create offer templates.

When your templates are complete, users add and maintain campaign projects and offers in Unica Plan, and periodically publish the results to Unica Campaign.