Home
User Guide
With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Alerts and the message board
You can use alerts and the message board both to communicate information to other users of Unica Plan. Alerts and the message board are available for plans, programs, projects, requests, assets, accounts, approvals, invoices, tasks, teams, and marketing objects.
Comments for alerts
Users can add comments to some alerts before the system sends the alerts.

User Guide
With Unica Plan, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
- Introduction
  Unica Plan is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Unica Plan to get a comprehensive and holistic view of all marketing projects across your company.
- Common tasks
- Plans
  Plans capture the objectives of a business unit or geographic area for a specific timeframe, such as a year or a quarter. A plan is the container for your marketing programs and projects.
- Programs
  Programs are the child-objects of Plans. Programs can contain multiple projects to organize work for your organization.
- Projects
  A project organizes all the information that is related to develop and run one or more related marketing initiatives. Projects contain general information, resources, and attachments for the marketing initiative. Projects also typically organize the people who work on the marketing initiative, including who completes which tasks, and the timeline to complete the tasks. Projects can also include budget information. Monitoring features ensure that everyone knows whether the project is completed on time.
- Workflows
  To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.
- Approvals
  An approval process streamlines the process of having your work reviewed and approved. Multiple users can review work in parallel or in an order that represents your business processes.
- People and teams
  In Unica Plan, you assign work to teams or individual users.
- Calendar
  Historically, organizations produced paper-based calendars and updated them with the latest information. The calendar feature provides marketing groups with electronic means to view and update calendar data.
- Grids
  A grid is a spreadsheet-like presentation of data. Grids allow Unica Plan users to store all campaign- and project-related data within the project.
- Marketing objects
  A marketing object is any work product a team develops and reuses in the course of its marketing activities. Marketing objects can represent physical items (such as a letter or banner ad) or a business component (such as a credit card offer, a target segment definition, or a rewards program definition).
- Assets and asset libraries
  Unica Plan provides centralized management, secure storage, and web-based access for digital assets.
- Budgets
  In Unica Plan, a budget coordinates expenses of plans, programs, and projects. After you establish the plan budget, you can fund linked programs, and ultimately projects, from it. Unica Plan tracks budgets of child programs and projects in the form of allocations, forecasted or committed spending, and actual expenses.
- Invoices
  In Unica Plan, you can view all changes that were made to an invoice, including the time and date of the changes and the type of changes made.
- Accounts
  A top-level Unica Plan account represents a corporate account that is established by a finance department for tracking and controlling expenditures and cash flows for specific areas of the business. Accounts can have subaccounts.
- Metrics
  Metrics are used for management reports and analysis. View metrics on the Tracking tab for plans, programs, and projects.
- Reports
  By default, Unica Plan provides a set of predefined reports and dashboard components. The Unica Plan reports package provides additional example reports and dashboard report components that are created in IBM® Cognos®, a separate business intelligence application.
- Searches
  You can perform simple and advanced searches in Unica Plan.
- Alerts and the message board
  You can use alerts and the message board both to communicate information to other users of Unica Plan. Alerts and the message board are available for plans, programs, projects, requests, assets, accounts, approvals, invoices, tasks, teams, and marketing objects.
  - The Alerts page
    When you receive an alert, go to the Alerts page to view it. Alerts are also sent to affected users' email addresses (for each user that has a valid email address that is set up).
  - Alerts on outside email addresses
    You can receive alerts to an email address that is outside the domain of your organization.
  - Comments for alerts
    Users can add comments to some alerts before the system sends the alerts.
  - Subscribing to alerts for an object
    Users who are not administrators can override default settings within a plan, program, project, or project request. By overriding the default, you can control the alerts that each object owner and participant receives.
  - Brief and detailed task alerts
    When someone makes edits to a workflow, they can make numerous edits that can affect several tasks, members, and dates. You can determine whether users receive detailed or brief alerts about the workflow changes.
  - Posting a message on the message board
    On the message board, you post and read messages about a particular plan, program, project, asset, account, approval, or invoice object. You can use this feature as a method of communicating information about an object. When you post a message to the message board, any user who has permission to access that object can view the posted message.
  - Configuring a Collaboration Tool
    From version 12.1.2 onwards, you can configure a collaboration tool with Unica Plan. In version 12.1.2, Unical Plan provides out-of-the-box settings that you can use to collaborate using Slack. Slack is not packaged with the Unica installer. You have to create your own Slack account. The Plan administrator will set up the configurations required to use the collaborations tool.
- Reading a message on the message board
  You can read messages that were previously posted to the message board, if you have permission to view that object. Messages can be posted for plans, programs, projects, assets, accounts, approvals, or invoices.
- Checklists and To-dos
  Checklists are independent of other features of Plan and you can use checklists to maintain lists of to-dos for yourself or any other user.

Comments for alerts

Users can add comments to some alerts before the system sends the alerts.

For many events, the system sends alerts that are based on actions that users perform.

For example, when a project owner starts a project, the system sends alerts to project members. Before the system sends the alert, the project owner can add comments to the alert. The system provides a dialog box that contains the text of the alert. The user can enter any additional comments to the alert. When the user closes the dialog box, the system sends the alert, including the comments.

For the following events, users can add comments to the alert before the system sends the alert:

Table 1. You can add comments to the alerts for these events
Object	Events
Project request	A project request is submitted. A project request is accepted. A project request is returned. A project request is canceled.
Project	A project is started. A project is put on-hold. A project is restarted. A project is completed. A project is canceled. A project is put in not started state.
Program	A program is started. A program is put on-hold. A program is restarted. A program is completed. A program is canceled.
Plan	A plan is started. A plan is put on-hold. A plan is restarted. A plan is completed. A plan is canceled.
Approval	An approval process is started. An approval process is put on-hold. An approval process is restarted. An approval process is complete. An approval process is canceled
Asset	An asset is drafted. An asset is locked. An asset is finalized. An asset is archived.
Invoice	An invoice is marked as payable. An invoice is marked as paid. An invoice is redrafted. An invoice is canceled.
Checklists	A checklist is created. A checklist is updated. A checklist is deleted. A checklist is shared. A checklist is unshared. A todoItem is created. A todoItem is updated. A todoItem is assigned. A todoItem is unassigned. A todoItem is completed. A todoItem is rejected. A todoItem is deleted.
Marketing object	The status of a marketing object changed.

Have feedback?
Google Analytics is used to store comments and ratings. To provide a comment or rating for a topic, click Accept All Cookies or Allow All in Cookie Preferences in the footer of this page.