Corporate Campaign workflow
The workflow for a Corporate Campaign includes designing the campaign, creating a proposed target list, and incorporating field marketer feedback.
Corporate and field marketers typically work on Corporate Campaigns as follows:
- Corporate marketers design the corporate marketing campaign.
- Corporate marketers create a Corporate Campaign in Collaborate.
- Using the optional Subscription workflow task, corporate marketers invite appropriate field marketers to subscribe to the Corporate Campaign.
- Field marketers subscribe to the Corporate Campaign.
- Corporate marketers create the proposed target list for the campaign.
- Corporate marketers notify field marketers of the availability of the List.
- Field marketers review the Corporate Campaign and provide feedback to corporate marketers on the target list.
- Corporate marketers can check field marketer review status.
- Corporate marketers incorporate field marketer feedback to generate the final target list.
- Field marketers optionally analyze campaign success.