Corporate Campaigns

Corporate Campaigns are marketing campaigns that are planned, scheduled, and executed by a centralized marketing team.

Corporate Campaigns are campaigns that present a corporate marketing message to targeted contacts. In Collaborate, Corporate Campaigns execute on a fixed schedule, which you specify by using scheduled workflow tasks in the Corporate Campaign Workflow tab.

Corporate marketers typically use Collaborate to incorporate recommendations about which target customers to include with a Corporate Campaign from field marketers throughout an organization. A Corporate Campaign allows corporate marketers and field marketers to collaborate on a corporate-level campaign.