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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Selecting email recipients
If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
Recipient list definition
You define a recipient list as an Output List Table (OLT) with the Output tab of a Deliver process in a Campaign flowchart. The table stores recipient IDs, email addresses, phone numbers for Push, SMS, and WhatsApp and additional personalization data and metadata that are selected and produced during the flowchart run.
About personalization field data types in the OLT
When you map a field in your marketing database to an OLT, the JDBC driver for your marketing database communicates the datatype that it has defined for the source database field. The JDBC data type must be one of the data types that Deliver supports.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
  - Recipient list overview
    You create a recipient list by configuring a Deliver process and completing a production run of the flowchart that contains it. When the flowchart run completes, the system automatically uploads the list to the hosted messaging environment. Reference the list in a mailing configuration to make recipient data available for use in messages.
  - About planning a recipient list
    A well-designed recipient list is critical to effectively personalizing your marketing messages. The design must consider the information that is available in your marketing database and the design requirements of the message that you plan to use with the list.
  - Specifying inputs to recipient lists
    To select recipients, you must add a Deliver process to a Campaign flowchart and complete a production run of the flowchart. You can use standard flowchart tools and logic to specify one or more cells as inputs to the Deliver process. You can select production recipients, test recipients, and select addresses for use in seed lists.
  - Recipient list definition
    You define a recipient list as an Output List Table (OLT) with the Output tab of a Deliver process in a Campaign flowchart. The table stores recipient IDs, email addresses, phone numbers for Push, SMS, and WhatsApp and additional personalization data and metadata that are selected and produced during the flowchart run.
    - To define the output list table
      Use the Output tab of the Deliver process to define the Output List Table (OLT).
    - Output tab screen reference
      Use the Output tab of the Deliver process to define an Output List Table (OLT).
    - About display names for personalization fields
      On the Output tab of the Deliver process, the Selected as personalization fields section lists the personalization fields in the Output List Table (OLT). The fields are assigned a field name and a display name.
    - About personalization field data types in the OLT
      When you map a field in your marketing database to an OLT, the JDBC driver for your marketing database communicates the datatype that it has defined for the source database field. The JDBC data type must be one of the data types that Deliver supports.
    - About Available Fields in the Deliver process
      On the Output tab of the Deliver Process Configuration page, the Available Fields table displays a hierarchical list of fields in your marketing database that you can map to a personalization field.
    - How to avoid duplicating recipient entries
      Depending on the design of the flowchart that you use to select recipients, some individuals may be selected multiple times. The Output tab of the Deliver process provides a control that allows you to skip duplicate recipient IDs.
    - To profile a field
      When you configure a process in a flowchart, you can use the Profile feature to preview field values. This feature lets you see actual values from fields in your user data. You can profile any field in a mapped data source. You can also profile derived fields.
    - Working with derived fields
      The Deliver process supports using derived fields as personalization fields.
  - Populating the OLT
    After you define the recipient list as an Output List Table (OLT), you must create the table and add recipient data. To create and populate the recipient list, you must complete a production run of the Campaign flowchart that contains the Deliver process that you used to define the list.
  - Recipient lists and transactional messages
    An Output List Table is not required to personalize transactional messages. For transactional messages, corporate transaction management systems and a local transactional messagel client application provide the recipient information instead of an OLT.
  - About working with existing recipient lists
    After you define, save, and upload a recipient list as an Output List Table (OLT), you can update the list definition, update the data in the list, or delete the list. You can also manually clear data from a list that contains recipient data.
  - Automatic removal of inactive recipient lists
    Data retention practices observed in HCL Unica automatically remove an uploaded recipient list from HCL Unica when the list is inactive for more than 30 days. Removing the recipient list removes all personal data and metadata that is associated with individuals on the list.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Personalization field data types in the OLT

When you map a field in your marketing database to an OLT, the JDBC driver for your marketing database communicates the datatype that it has defined for the source database field. The JDBC data type must be one of the data types that Deliver supports.

Deliver includes data type as part of the metadata included in the OLT upload to HCL Unica. The system displays an error if the JDBC driver specifies a data type that Deliver does not support.

OLT personalization fields can be either numeric or text data types. The system automatically defines the OLT personalization field data type based on the JDBC data type of the source database field. The source field and data type designation is indicated in the list of Available Fields on the Output tab of the Deliver process.

If necessary, you can edit the data type defined for an OLT personalization field. For example, when you add an OLT personalization field to a personalization rule, it might be necessary to correct the data type to pass rule validation.

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