Key tasks for adding offers to personalized email
To create, deliver, track, and analyze offers that are presented to individuals in personalized email you must complete various tasks in Deliver and Campaign.
The general workflow proceeds as follows.
Workflow | Related tasks | |
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1. |
Configure offer integration with personalized email. |
Planning for integrating Campaign offers with personalized email |
2. |
Create an offer in Campaign. |
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3. |
Associate the offer with an asset in the Content Library. |
|
4. |
Add the offer to a communication. |
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5. |
Add the communication with the offer to a mailing. |
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6. |
Send the mailing. |
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7. |
Analyze recipient responses to the offer. |