Analyzing your mailing results

Unica provides various reports that you can run to analyze mailing performance, delivery, email reputation, and recipient response. Running these reports can help you measure the return on your email marketing investment and to continually improve the effectiveness of the mailings that you conduct with Deliver.

Deliver performance reports require the Deliver reports pack. For more information about installing and configuring this report pack, see the Reports Installation and Configuration Guide.

You can request that Unica change settings for your hosted email account to provide additional contact and tracking information. These additional features are available only upon request.
Note: To find details on implementing Send Time Analytics in Unica Campaign, see the Unica Open Insights User Guide.