Measures and Dimensions in Google Looker for the Email Channel - Part 1

The measures and dimensions for the various data exploration views of the email channel are as follows:

Table 1. Dimensions
Dimensions Email Campaign

Summary

Email Campaign

Summary by Day

Email Campaign Response

Analysis by Hour

Email Campaign

Recipient Details

Campaign Code Yes Yes Yes Yes
Campaign ID Yes Yes Yes
Campaign Name Yes Yes Yes Yes
Cell Code Yes Yes
Container ID Yes Yes Yes Yes
Container Name Yes Yes Yes
Date Fields Yes Yes
> Contact Date Yes Yes
> Contact Month Yes Yes
> Contact Quarter Yes Yes
> Contact Time
> Contact Week Yes Yes
> Contact Year Yes Yes
> Response Date Yes Yes
> Response Month Yes Yes
> Response Quarter Yes Yes
> Response Time
> Response Week Yes Yes
> Response Year Yes Yes
Document
Email Yes
Email (Masked) Yes
Email Link Yes
First Contact Hour Yes
First Viewed Hour
Mailing Code Yes Yes Yes Yes
Mailing Instance Yes Yes Yes Yes
Mailing Name Yes
Response Date Yes
> Date Yes
> Hour of Day Yes
> Month Yes
> Quarter Yes
> Time Yes
> Week Yes
> Year Yes
Test Name
Winning Criteria
Winning Test
Table 2. Measures
Measures Email Campaign

Summary

Email Campaign

Summary by Day

Email Campaign Response

Analysis by Hour

Email Campaign

Recipient Details

Challenge Response Yes
Count Yes
Hard Bounce Yes
ISP Feedback Yes
Other Yes
Out of Office Yes
Send Failed Yes
Soft Bounce Yes
Technical Issue Yes
Total Click Rate Yes Yes
Total Clicks Yes Yes Yes
Total Delivered Yes
Total Failed Yes Yes
Total Sent Yes
Total Views Yes Yes
Unique Click Rate Yes Yes
Unique Clicks Yes Yes Yes Yes
Unique Complaints
Unique Views Yes Yes Yes Yes
Unknown Yes
Winner Unique Clicks
Winner Unique Complaints
Winner Unique Views