In its 12.1.1 release, Unica has introduced Unica Open Insights, an open data model framework that integrates with popular Business Intelligence (BI) tools, to visualize the data and generate reports as per business requirements.
Unica Open Insights installs as a part of the Unica installer. The Unica installer copies the Deliver model files and folders within the \Campaign Home\Reports folder. For example, \Reports\Open Insights\Looker\Deliver\unica_deliver_project.
This chapter, and the topics in this chapter, are specific to the integrated Google Looker application. Google Looker has a simple and intuitive user interface. The Explore menu contains the various exploration views of Unica Open Insights.
Campaign database has list of views to define the Deliver data model. Please refer the following table for the view names and their description:
Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.
The following topics lists the available data exploration options for each channel. The end user sees the Data Exploration View. The Database Object Name and Model Internal Name are for administrators or developers.
The following table provides information about available dimensions, descriptions, and their data types in all exploration views:
The following table lists dimensions for Email Campaign Recipient Details, SMS Campaign Recipient Details, Mobile Campaign Recipient Details and WhatsApp Campaign Recipient Details:
The following table lists the Date and Time dimensions for trend analysis:
The measures and dimensions for the various data exploration views of the email channel are as follows:
The measures and dimensions for the various data exploration views of the Landing Page channel are as follows:
The measures and dimensions for the various data exploration views of the Mobile Push channel are as follows:
The measures and dimensions for the various data exploration views of the SMS channel are as follows:
The measures and dimensions for the various data exploration views of the WhatsApp channel are as follows:
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