Send Time Optimization

Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.

  • For Email, the analytics is derived from the Email open response.
  • For SMS, the analytics is derived from the SMS link click response.
  • For Mobile Push, the analytics is derived from the push view response.
  • For WhatsApp, the analytics is derived from the message view response.

The following table lists the dimensions related to send time optimization:

Dimension Channel Description
First View Hour Email

The First View Hour field stores the first email viewed hour information for a day. It is used for send time optimization calculation. For more information, see First View Hour.

First Click Hour Email The First Click Hour field stores the first email viewed hour information for a day. Additionally, marketers may use this information for send time optimization based on it. By default, sent time optimization is calculated based on first view hour, as mentioned in the description for First View Hour.