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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Using advanced scripts in email
Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
Working with advanced email scripts
You can add advanced scripts directly into an HTML document used as the template for a personalized email. Templates for text-only email in Deliver are also HTML documents that accept advanced scripts for email. The script syntax includes several tags and elements used exclusively with Deliver.
About using personalization fields in scripts
In an advanced script, you can use personalization fields in several different ways, depending on where you add the field and what you want to accomplish. The methods that are used to add personalization fields to advanced scripts are different from the methods that are used to add fields to email communications.
Declaring personalization fields
In every script, you must declare all personalization fields that are referenced in the script.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
  - Displaying lists in data tables
    You can use advanced scripting for email to design scripts to create a data table that displays a list of recipient-specific information in an email message.
  - Configuring nested conditional content
    You can use advanced scripting for email to design scripts that define multiple levels of conditional content for an email message. Multiple levels of conditional content are also referred to as nested conditional content.
  - Working with advanced email scripts
    You can add advanced scripts directly into an HTML document used as the template for a personalized email. Templates for text-only email in Deliver are also HTML documents that accept advanced scripts for email. The script syntax includes several tags and elements used exclusively with Deliver.
    - How to add scripts to templates
      You add scripts directly into the HTML code for an HTML or text-only email template.
    - Where to add scripts
      Insert an advanced email script where you want the script output to appear. If you are using more than one script in a document, you can place them in various locations within a single template for HTML or text-only email.
    - About using content references in scripts
      You can insert content from the Deliver Content Library into the script output by including a content reference label in the script.
    - About using personalization fields in scripts
      In an advanced script, you can use personalization fields in several different ways, depending on where you add the field and what you want to accomplish. The methods that are used to add personalization fields to advanced scripts are different from the methods that are used to add fields to email communications.
      - Declaring personalization fields
        In every script, you must declare all personalization fields that are referenced in the script.
      - Adding personalization fields to scripts
        Advanced scripts require a specific method to reference a personalization fieldin a script. Do not use the <UAEpf> tag to embed a personalization field in a script.
      - Adding personalization fields to create data tables
        To create data tables, use the <@list> tag to reference dimension table personalization fields. You cannot reference a base table personalization field in a data table.
      - Adding personalization fields in conditional statements
        Use the display name only to reference personalization fields in conditional @if, @elseif, or @else statements.
      - About previewing personalization fields used in scripts
        You preview personalization fields that are present in the script by observing their appearance and behavior when you preview them in the Message Editor. To generate an accurate preview of the personalization fields, configure the related mailing, refresh the OLT, and provide sample data for the fields to display. You define sample data for the fields in the Message Editor preview.
    - Working with data table rows
      Tags in advanced scripts control the structure of data tables that you create with advanced scripts. The design of message templates control how the data table appears in the message.
    - Specifying numbers in scripts
      How you specify numbers in a script depends on if you are entering the number as text or in a tag or tag attribute.
    - Specifying strings in scripts
      To enter text or strings in script tags or tag attributes, enclose the string in quotation marks.
    - Specifying links in scripts
      You can include trackable links in advanced scripts. However, advanced scripts do not support adding links to landing pages hosted by Unica.
    - About using droppable zones in scripts
      Scripts in Deliver do not support using droppable zones.
  - Advanced email script structure and syntax
    Advanced scripts for email require that you adhere to a specific structure and use specific tags and operators to write scripts that create data tables and conditional content that you can incorporate into email messages.
  - Example 1 Displaying a data table in a document
    This example provides a sample script that could be used to generate and display a data table in an email.
  - Example 2 Displaying nested conditional content
    This example illustrates how a script can create nested conditions and data tables to address several different audiences and provide very different content based on the characteristics of the message recipient.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Declaration format for personalization fields

In every script, you must declare all personalization fields that are referenced in the script.

Use the <declarePF> tag, as follows.

<declarePF names= "<display name>, <display name2>, display name3>,..."/>

Declare base table and dimension table personalization fields differently.

For base table personalization fields, enter the display name only.
For dimension table personalization fields, reference the dimension table name and the display name, as follows.
<dimension table name>.<display name>

For example, for a script that displays a name (from a base table) and a list of merchandise shipped (from a dimension table called Transactions), the personalization field declaration appears as follows.

<declarePF names= "FirstName, LastName, Transactions.ItemShipped"/>

You can find the display name for a personalization field on the Output tab of the Deliver process that is used to define the Output List Table (OLT) that is used with the script.

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