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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Creating conditional content
Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
Managing personalization with the Rules Spreadsheet
Unica Deliver provides the Rules Spreadsheet as a single interface to manage all zones, personalization rules, and content in a document.
Changing the rule evaluation order from the spreadsheet
In the Rules Spreadsheet, you can change the order in which Deliver evaluates personalization rules.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
  - Defining personalization rules
    To create conditional content, you define personalization rules that describe the recipient characteristics that must be true to display the content element. Personalization rules are configured around a personalization field and one or more conditional expressions.
  - Applying personalization rules to content
    You can apply personalization rules to individual content elements in an email, SMS, WhatsApp, or landing page document. The rules you define and the order in which you apply them affects how content displays to each recipient. Because you apply personalization rules to each content element individually, you can have precise control over which content displays.
  - Managing personalization with the Rules Spreadsheet
    Unica Deliver provides the Rules Spreadsheet as a single interface to manage all zones, personalization rules, and content in a document.
    - Viewing rules by message content type
    - Managing personalization rule assignments
      In the Rules Spreadsheet, you can add, edit, or change the personalization rule that is assigned to a content element.
    - Changing the rule evaluation order from the spreadsheet
      In the Rules Spreadsheet, you can change the order in which Deliver evaluates personalization rules.
    - Managing personalized content from the spreadsheet
      In the Rules Spreadsheet, you can add, edit, or change the content element that is contained in a zone.
    - Managing zone assignments
      In the Rules Spreadsheet, you can add, edit, or change the zone that uses a personalization rule and content element.
    - Changing the spreadsheet view
      The Deliver Rules Spreadsheet provides two views of the personalized content in email and landing pages.
    - Previewing content in the spreadsheet
      In the Rules Spreadsheet, you can preview the content currently added to the communication. Previewing contents in the spreadsheet can be useful when you create and edit personalization rules and when you add content elements that provide multiple variations.
    - Locating where zones appear in the document
      From the Rules Spreadsheet, you can locate where zones appear in the document. If you are working with a document that contains many zones, locating a zone in the document can help avoid potential errors and confusion.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Changing the rule evaluation order from the spreadsheet

In the Rules Spreadsheet, you can change the order in which Deliver evaluates personalization rules.

About this task

In the Rules Spreadsheet, Deliver evaluates personalization rules from top to bottom. You change the order in which Deliver evaluates the rules by moving rows up and down within a zone.

Procedure

In the spreadsheet, find the zone where you want to change the rule evaluation order.
Select a row.
Hover over the row until arrows display in the center cell. Click the arrows to move the row up or down.
Click Validate.
The system automatically validates all rules in the spreadsheet.
If errors exist, they are listed at the bottom of the spreadsheet.
If no errors exist, click OK to save the rules and return to the document edit window.

Results

Your changes display in the edit view of the document.

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