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Administrator Guide
Customizing campaigns
Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
Custom offer attributes
Unica Campaign is delivered with a standard set of offer attributes for use in offer templates. You can create custom offer attributes to store additional offer metadata for definition, output, or analysis.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
    - Custom Unica Campaign attributes
      You can customize campaigns by adding custom campaign attributes to store metadata about each campaign.
    - Custom cell attributes
      You can create customized cell attributes. For example, you can define a custom cell attribute of Marketing Approach to store values such as Cross-sell, Up-sell, Defection, or Loyalty. Custom cell attributes are included in the target cell spreadsheet (TCS) for every campaign, even campaigns that have already been created.
    - Custom offer attributes
      Unica Campaign is delivered with a standard set of offer attributes for use in offer templates. You can create custom offer attributes to store additional offer metadata for definition, output, or analysis.
      - What is a static attribute?
        A static attribute is an offer field whose value is set once and does not change when the offer is used.
      - What is a hidden static attribute?
        A hidden static attribute is an offer field that is not displayed to users when they create offers based on this template. For example, a hidden static attribute could be the cost to your organization of administering an offer.
      - What is a parameterized attribute?
        A parameterized attribute is a field that users can change for every instance in which the offer is associated with a cell in a flowchart.
    - Creating or editing custom attributes
      You can define custom attributes for use on campaigns, offers, or cells on a target cell spreadsheet. When you create the attribute, you specify whether it can be used in campaigns, offers, or cells. You cannot change this selection after you save the attribute.
    - To add an initiative
      Unica Campaign is delivered with a built-in attribute called Initiative. The Initiative attribute is a drop-down list on the Unica campaign Summary tab. Initially, there are no values in the list; as an administrator, you define the initiatives for users to select.
    - To add a product
      You can add products that users can associate with offers. You add products directly in the database table UA_Product.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

Custom offer attributes

Unica Campaign is delivered with a standard set of offer attributes for use in offer templates. You can create custom offer attributes to store additional offer metadata for definition, output, or analysis.

For example, you might define a custom offer attribute Interest Rate to store the value of the interest rate being marketed with mortgage offers.

When defining offer templates, you can choose which standard and custom offer attributes will be visible for a particular type of offer. Users then provide values for those attributes when creating and/or using offers.

You can use a custom attribute in an offer template in one of three ways:

As a static attribute
As a hidden static attribute
As a parameterized attribute

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