Defining corporate initiatives for marketing campaigns

Unica Campaign is delivered with a built-in attribute called Initiative. The Initiative attribute is a drop-down list on the Unica campaign Summary tab. Initially, there are no values in the list; as an administrator, you define the initiatives for users to select.

About this task

Follow the procedure below to define the values that users can select from the Initiative list in the Unica campaign Summary tab. You add initiatives directly in the database table UA_Initiatives.

When users create a marketing campaign, they will select an initiative from the list that you define.


  1. Access the Unica Campaign system table database using your database management system.
  2. In the database table UA_Initiatives, add values in the InitiativeName column. Each value can be a maximum of 255 characters.
  3. Save the changes to the UA_Initiatives table.