SMS text messaging: using Campaign and Acoustic Campaign

If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.

Consider the following points about using the Email process:
  • SMS text messages are short messages sent between two or more mobile phones.
  • Sending SMS text notifications requires a coordinated effort between a Unica Campaign user and an Acoustic Campaign user. Templates must be set up, test runs must be done, and a final production run must be coordinated.
  • Acoustic Campaign de-dupes when sending SMS messages to duplicate numbers. If there are two contact records with the same phone number and both are opted in to the same Program, Acoustic Campaign sends only one message.
  • After the text notifications are sent, responses are tracked in Acoustic Campaign and routed back to Unica Campaign via UBX and the UBX Toolkit.
  • To route response data from Acoustic Campaign back to Unica Campaign, a UBX Toolkit user (typically the Unica Campaign user) runs scripts. Some organizations automate the scripts so data routing occurs automatically.
  • You can then use Unica Campaign to retarget responders and non-responders.
  • The SMS process accepts contact numbers in integer format. Numbers that contain a space or a dash, or are NULL are failed and result in an error for the process.
Note: SMS messages must be sent either by configuring message delivery in the SMS process box or by using the Send Experience in IBM Marketing Cloud. Triggering SMS messages with a IBM Marketing Cloud program is not supported with the Unica Campaign integration.