Home
Integration guides
Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
SMS text messaging: using Campaign and Acoustic Campaign
If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.

Integration guides
- Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Acoustic Campaign integration
    The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
  - Configuring the Unica Campaign and Acoustic Campaign integration
    To ensure a successful integration of Campaign and Acoustic Campaign, the following products must be configured: Unica Campaign, Acoustic Campaign, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
  - SMS text messaging: using Campaign and Acoustic Campaign
    If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.
    - Enabling SMS mobile messaging
      Several one-time setup tasks must be completed to enable Acoustic Campaign to send SMS messages.
    - Requirements for sending SMS messages
      To contact customers with SMS messages through Acoustic Campaign, you must meet certain requirements and understand important restrictions around SMS messaging.
    - SMS: Creating and sending SMS text messages
      Follow these steps to use Unica Campaign to send SMS text messages from Acoustic Campaign.
    - SMS: Configuring the SMS process in a Unica Campaign flowchart
      If Unica Campaign is integrated with Acoustic Campaign, you can configure the SMS process in a flowchart to send SMS text messages.
    - SMS: Doing a test run
      This task pertains to using Unica Campaign to send SMS text messages from Acoustic Campaign. It is important to do a test run before committing to a production run.
    - SMS: Doing a production run
      This task pertains to using Unica Campaign to send SMS text messages from Acoustic Campaign.
    - SMS: Response tracking
      The Unica Campaign and Acoustic Campaign integration performs response tracking, so marketers can retarget responders and non-responders.
    - SMS opt-in and opt-out synchronization between Unica Campaign and Acoustic Campaign
      To ensure that consent records for SMS are as up-to-date as possible, you can update opt-in and opt-out requests for SMS that you receive through various channels. To synchronize SMS subscription data between Unica Campaign and Acoustic Campaign, upload and download opt-in and opt-out updates regularly.
  - Mobile push: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send mobile push notifications from Acoustic Campaign.
  - Response tracking tables for the integration
    To support the Campaign and Acoustic Campaign integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Unica Plan and Unica Campaign Integration Guide

SMS text messaging: using Campaign and Acoustic Campaign

If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.

Consider the following points about using the Email process:

SMS text messages are short messages sent between two or more mobile phones.
Sending SMS text notifications requires a coordinated effort between a Unica Campaign user and an Acoustic Campaign user. Templates must be set up, test runs must be done, and a final production run must be coordinated.
Acoustic Campaign de-dupes when sending SMS messages to duplicate numbers. If there are two contact records with the same phone number and both are opted in to the same Program, Acoustic Campaign sends only one message.
After the text notifications are sent, responses are tracked in Acoustic Campaign and routed back to Unica Campaign via UBX and the UBX Toolkit.
To route response data from Acoustic Campaign back to Unica Campaign, a UBX Toolkit user (typically the Unica Campaign user) runs scripts. Some organizations automate the scripts so data routing occurs automatically.
You can then use Unica Campaign to retarget responders and non-responders.
The SMS process accepts contact numbers in integer format. Numbers that contain a space or a dash, or are NULL are failed and result in an error for the process.

Note: SMS messages must be sent either by configuring message delivery in the SMS process box or by using the Send Experience in IBM Marketing Cloud. Triggering SMS messages with a IBM Marketing Cloud program is not supported with the Unica Campaign integration.

Have feedback?
Google Analytics is used to store comments and ratings. To provide a comment or rating for a topic, click Accept All Cookies or Allow All in Cookie Preferences in the footer of this page.