Creating and managing campaigns

One of the first things you do in Unica Campaign is to create a marketing campaign to identify your objective. Each campaign is defined by its business objective, initiative, and effective date range. A campaign always consists of at least one flowchart, where you select recipients and assign offers. You can create, view, edit, delete, and perform similar operations on marketing campaigns.

Note: If Unica Campaign is integrated with Unica Plan, use campaign projects in Unica Plan to work with campaigns. If your integrated system is configured to access legacy campaigns, you can open them by choosing Campaign > Campaigns and clicking the Campaign projects folder. Legacy campaigns are campaigns that were created in Unica Campaign before the integration was enabled.

Working with campaigns requires the appropriate permissions. For information about permissions, see the Unica Campaign Administrator's Guide.