Consumer direct (B2C)

SKU details page

Customers use the responsive B2C SKU details page to view details about a SKU for a product. The default layout for the page displays the SKU name, price, full image, short and long descriptions, defining and descriptive attributes, and more.

The SKU details page is displayed in a number of scenarios. Here are some examples:
  • A customer clicks the SKU name in the Shopping Cart page or Shipping and Billing Method page in the check-out flow.
  • A customer clicks the SKU name in an e-Marketing Spot that displays the SKU, rather than the product.
  • A customer clicks the SKU name from the first column of the SKU List widget in the product details page. (In the default layout, the SKU List widget is not included, but you can add it to a layout.)

The SKU Details page is managed in the Commerce Composer tool.

In the B2C store, the SKU Details page uses the default layout for product pages; no layout is assigned to the page. For more information about the template and widgets that are used in the default layout for product pages, see Product details page.