IBM Digital Analytics product view event

When the event listener for IBM Digital Analytics, formerly known as Coremetrics Analytics detects a IBM Digital Analytics product view event, the event listener calls the IBM Digital Analytics cmCreateProductviewTag function.

The IBM Digital Analytics product view event gathers the following data to populate the IBM Digital Analytics cmCreateProductviewTag data tag:

productId
A required parameter that specifies an identifier for the catalog entry that is being viewed. Typically, the SKU (part number) is used.
name
A required parameter that specifies the name of the catalog entry.
category
A required parameter that specifies the category of the catalog entry, or a virtual category such as "Search" or "Cross Sell".
masterCategory
A required parameter that specifies the category of the catalog entry according to the store's master catalog.
storeId
Store ID of the store to which the catalog entry currently being viewed belongs. If the store ID is not provided, the storeId parameter is extracted from the current URL.