Working with the Facebook integration Connect to Facebook button
The Connect to Facebook button
connects a shopper's Facebook account to your store.
- Connecting to Facebook uses the OAuth 2.0 protocol for authentication and authorization.
- The first time a shopper connects they are requested to authorize your store Facebook application. This action triggers the storefront to start capturing the shopper's 'Likes'. These events are communicated to the marketing engine which can customize the user experience based on any active marketing rules.
- To de-authorize the application, a shopper must remove the application from the Apps, Games and Websites section of their privacy settings on Facebook.
- While a shopper can login to Facebook using the Login button and use the Like and Send buttons, events are communicated to the marketing engine only after the user has authorized the Application via the Connect to Facebook button. On subsequent visits, it is not necessary to login via the Connect to Facebook button for these events to be recorded as long as the shopper does not change Application authorization permission.
- If Social Bridging is enabled, the Connect to Facebook button also logs the user into Social Bridging.