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User Guide
The information contained in this section applies to IBM WebSphere Commerce Version 7.0.0.9 and Feautre Pack 8. The documentation also applies to all subsequent releases and modifications until otherwise indicated in new editions.
Developing
The topics in the Developing section describe tasks performed by an application developer.
Presentation layer
WebSphere Commerce uses Java Server Pages (JSP) to implement the view layer of the Model-View-Controller (MVC) design pattern. The view layer is in charge of retrieving data from the database through the use of data beans and formatting it to meet the display requirements. The view layers determines whether the request is sent to a browser or streamed out as XML. JSP files present a clean separation between data content and presentation.
Search engine optimization (SEO)
Depending on the feature pack level of your store, you can use one of the following solutions to optimize your store for search engine results.
SEO for Version 7 Feature Pack 3 or later
The SEO functionality for WebSphere Commerce Version 7 Feature pack 3 or later improves online search page ranking for your store. The search page ranking is improved by allowing users to create shorter SEO-friendly URLs with meaningful keywords. This version includes enhanced Management Center tools that business users can use to influence page ranking. Users can influence page ranking by changing the URL and metadata information, using an improved Sitemap generator that indexes all the SEO-friendly URLs, and 301 URL redirect rules.
Task flow: Setting up WebSphere Commerce SEO on a starter store (Feature Pack 3)
You can set up a Madisons or Elite starter store in the development environment to try out WebSphere Commerce search engine optimization (SEO) features. When you complete this task flow, you can view SEO-friendly URLs in the storefront. In Management Center, you can use SEO features for catalog and marketing managers, including adjusting the page title, using URL keywords, and adding meta description for your URLs.

Task flow: Setting up WebSphere Commerce SEO on a starter store

You can set up a Madisons or Elite starter store in the development environment to try out WebSphere Commerce search engine optimization (SEO) features. When you complete this task flow, you can view SEO-friendly URLs in the storefront. In Management Center, you can use SEO features for catalog and marketing managers, including adjusting the page title, using URL keywords, and adding meta description for your URLs.

Before you begin

Ensure that you completed the following installation and enablement tasks:

Install WebSphere Commerce Version 7 Feature Pack 3 or later. This feature pack installs all software that is required to add WebSphere Commerce SEO features to your store.
Enable starter store enhancements. Use the script to enable the software assets for the new SEO features.

About this task

For an overview of the features included in WebSphere Commerce SEO feature packs, see SEO for Version 7 Feature Pack 3 or later.

Task flow: Setting up WebSphere Commerce SEO on a starter store

Before you begin

About this task

Procedure