BloomReach cookies stored in WebSphere Commerce
BloomReach SNAP uses cookies to store anonymous user information for analytics, testing, and user preferences.
The following
table summarizes the cookies that are stored in WebSphere Commerce
to support BloomReach SNAP integration:
| Category | Cookie name | Description |
|---|---|---|
| BloomReach Organic Search Analytics cookies | _br_uid_2 | Created by the BloomReach tracking pixel library (BrTrk). It creates a unique anonymous identifier for every browser or device. This cookie is set to expire after 1 year by default. |
| SNAP Analytics | _br_mzs | An analytics cookie that records the start and end of sessions. It is also used to route a specific shopper's traffic to the appropriate BloomReach SNAP web servers. This cookie is set to expire after 30 minutes by default. |
| _br_mzv | An analytics cookie that records visit information such as first visit, last visit, and referrer information. This cookie is set to expire after 2 years by default. | |
| A/B Testing | _br_meu | To continually improve BloomReach SNAP services, A/B tests are performed to measure and compare the performance of various algorithms and features. This cookie that contains unique identifiers for the shopper's experiment segments. It is created and updated by the REST API service. This cookie is set to expire after 1 year by default. |
| _br_me | Contains per-experiment analytics and performance data. It is created and updated by the REST API service. This cookie is set to expire after 1 year by default. | |
| User Preferences | _br_mzp | Stores a shopper's implicit and explicit preferences. These preferences are used by the BloomReach SNAP services such as Search, Auto-suggest, and JustForYou for personalization. It is created by the REST API service. This cookie is set to expire after 2 years by default. |