Adding custom attributes

You can add custom campaign, offer, and cell attributes to the Custom Campaign Attributes reporting schema.

Before you begin

Determine the following information:

  • The value from the attribute's AttributeID column in the UA_CampAttribute, UA_CellAttribute, or UA_OfferAttribute table, as appropriate
  • The data type of the attribute: string value, number value, or date/time value

About this task

To add custom attributes, complete the following steps.


  1. Select Settings > Configuration.
  2. Expand Reports > Schemas > Campaign > Campaign Custom Attributes > Columns.
  3. Select the type of column that matches the type of attribute that you want to add.
  4. In the form on the right, click New category name and enter the name of the custom attribute.
  5. For Column Name, enter the name to use in the reporting schema for the attribute.
    Use all uppercase letters with no spaces.
  6. For Attribute ID, enter the ID of this attribute.
  7. For Value Type, specify the data type of the attribute.
    Note: If you add an attribute that holds a currency value, specify NumberValue in the Value Type field. If you add an attribute whose Form Element Type was set to Select Box - String in Unica Campaign, specify StringValue in the Value Type field.
  8. Click Save Changes.