Credit Card Activation

Enable customers to activate and become active users of their newly acquired credit card. This journey follows customers through each step, including:

Activation of the credit card.

First purchase using the activated credit card.

Usage check of the activated credit card over a 30-day period.

Introduction of customers to loyalty using email as the preferred channel of communication.

Milestones: Card Activated, Made First Purchase, Active Usage

Goals: Card Activation, First Purchase, Active Usage

Channels: Email, Social Media

Timeframe: Always On