Increase Wallet Share

Boost revenue by driving first time purchase, and increasing upsell and cross-sell purchases. This accelerator leverages gamification strategy to direct customers from their first time purchase towards a small upsell purchase, then large upsell purchase, and finally a cross-sell bundle purchase. This accelerator can be tailored for any upsell or cross-sell campaign: product upgrades, vacation upgrades and add-ons, account upgrades and add-ons.

Milestones: First Purchase, Upsell Small, Upsell Large, Cross-Sell Bundle

Goals: Level 1 Purchase, Level 2 Purchase, Level 3 Purchase, Level 4 Purchase

Channels: Email, Direct Mail

Timeframe: Always on