Target cell

A target cell is a group of homogeneous individuals, as defined by the audience level, such as individual customers or household accounts. For example, cells can be created for high-value customers, customers who prefer to shop on the web, accounts with on-time payments, customers who opted to receive email communications, or loyal repeat buyers. Each cell that you create can be treated differently and receive different offers or communications through different channels. Note, each cell must have unique cell code. It is case insensitive and is among all the cells used in Interact.