Unica Interact and Unica Journey integration

Unica Interact can integrate with Journey so that a continuous communication can be established with users based on the inputs from Interact. The Interact segments or audience information can be pushed to Journey, thereby enabling a continuous customer dialog. In Interact application, the new capability is added to publish the audience information to Journey. This is enabled through a Journey configuration at triggered messages outbound channel level by providing an ability to map Interact fields with Journey fields and a new outbound Kafka channel with Journey.

The following sections describe how this integration works.