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Administrator Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Classes and methods for the Unica Interact API
The following sections list requirements and other details you should know before you work with the Unica Interact API.
About the InteractAPI class
The InteractAPI class contains the methods which you use to integrate your touchpoint with the runtime server. All other classes and methods in the Unica Interact API support the methods in this class.
executeBatch
The executeBatch method enables you to execute several methods with a single request to the runtime server.
Writing executeBatch() XML requests for the Unica Interact SOAP API
Use these steps to write executeBatch() XML requests for the Unica Interact SOAP API.

Administrator Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Administering Interact
  When you administer Unica Interact you configure and maintain users and roles, data sources, and optional product features. You also monitor and maintain the design and runtime environments. Product-specific application programming interfaces (APIs) are available for you to use.
- Security Management
  Access to the Unica Interact runtime User Interface requires authentication. Only the Login IDs defined in Unica Platform and having Unica Interact admin role can access the pages.
- Configuring users
  Unica Interact requires you to configure two sets of users, runtime environment users and design environment users.
- Managing Unica Interact data sources
  Unica Interact requires several data sources to function properly. Some data sources contain the information Unica Interact requires to function, other data sources contain your data.
- Offer serving
  You can configure Unica Interact in many ways to enhance how it selects offers to present. The following sections describe these optional features in detail.
- Understanding the Interact API
  Unica Interact serves offers dynamically to a wide variety of touchpoints. For example, you can configure the runtime environment and your touchpoint to send messages to your call center employees informing them of the best up sell or cross sell prospects for a customer who has called with a specific type of service inquiry. You can also configure the runtime environment and your touchpoint to provide tailored offers to a customer (visitor) who has entered a particular area of your Web site.
- Managing the Unica Interact API
  Whenever you use the startSession method, you create a Unica Interact runtime session on the runtime server. You can use configuration properties to manage the sessions on a runtime server.
- Classes and methods for the Unica Interact API
  The following sections list requirements and other details you should know before you work with the Unica Interact API.
  - Unica Interact API Classes
    The Unica Interact API is based on the InteractAPI class.
  - Working with session data
    When you initiate a session with the startSession method, session data is loaded into memory. Throughout the session, you can read and write to the session data (which is a superset of the static profile data).
  - About the InteractAPI class
    The InteractAPI class contains the methods which you use to integrate your touchpoint with the runtime server. All other classes and methods in the Unica Interact API support the methods in this class.
    - endSession
      The endSession method marks the end of the runtime session. When the runtime server receives this method, the runtime server logs to history, clears memory, and so on.
    - executeBatch
      The executeBatch method enables you to execute several methods with a single request to the runtime server.
      - Writing executeBatch() XML requests for the Unica Interact SOAP API
        Use these steps to write executeBatch() XML requests for the Unica Interact SOAP API.
    - getInstance
      The getInstance method creates an instance of the Unica Interact API that communicates with the specified runtime server.
    - getOffers
      The getOffers method enables you to request offers from the runtime server.
    - getOffersForMultipleInteractionPoints
      The getOffersForMultipleInteractionPoints method enables you to request offers from the runtime server for multiple IPs with deduplication.
    - getProfile
      The getProfile method enables you to retrieve the profile and temporal information about the visitor visiting the touchpoint.
    - getVersion
      The getVersion method returns the version of the current implementation of the Unica Interact runtime server.
    - postEvent
      The postEvent method enables you to execute any event defined in the interactive channel.
    - setAudience
      The setAudience method enables you to set the audience ID and level for a visitor.
    - setDebug
      The setDebug method enables you to set the logging verbosity level for all code paths for the session.
    - startSession
      The startSession method creates and defines a runtime session.
    - Reserved parameters
      There are several reserved parameters used with the Unica Interact API. Some are required for the runtime server, and others you can use for additional features.
  - About the AdvisoryMessage class
    The advisoryMessage class contains methods which define the advisory message object. The advisory message object is contained in the Response object. Every method in the InteractAPI returns a Response object. (Except for the executeBatch method, which returns a batchResponse object.)
  - About the AdvisoryMessageCode class
    The advisoryMessageCode class contains methods which define the advisory message codes. You retrieve the advisory message codes with the getMessageCode method.
  - About the BatchResponse class
    The BatchResponse class contains methods which define the results of the executeBatch method.
  - About the Command interface
    The executeBatch method requires you to pass in an array of objects that implements the Command interface. You should use the default implementation, CommandImpl to pass in the Command objects.
  - About the NameValuePair interface
    Many methods in the Unica Interact API either return NameValuePair objects or require you to pass NameValuePair objects as arguments. When passing as arguments into a method, you should use the default implementation NameValuePairImpl.
  - About the Offer class
    The Offer class contains methods which define an Offer object. This offer object contains many of the same properties of an offer in Unica Campaign.
  - About the OfferList class
    The OfferList class contains methods which define the results of the getOffers method.
  - About the Response class
    The Response class contains methods which define the results of any of the InteractAPI class methods.
- Classes and methods for the Interact JavaScript API
  The following sections list requirements and other details you should know before you work with the Unica Interact JavaScript API.
- About the ExternalCallout API
  Unica Interact offers an extensible macro, EXTERNALCALLOUT, for use with your interactive flowcharts. This macro enables you to perform custom logic to communicate with external systems during flowchart runs. For example, if you want to calculate the credit score of a customer during a flowchart run, you can create a Java™ class (a callout) to do so and then use the EXTERNALCALLOUT macro in a Select process in your interactive flowchart to get the credit score from your callout.
- Unica Interact utilities
  This section describes the administrative utilities available with Unica Interact.
- About the Learning API
  Unica Interact offers a learning module which uses a naive-bayesian algorithm to monitor visitor actions and propose optimal offers (in terms of acceptance). You can implement the same Java™ interface with your own algorithms using the Learning API to create your own learning module.
- Interact WSDL
  The Unica Interact installation includes two WDSL (Web Services Description Language) XML files that describe the available web services and how to access them. You can view these files in your Unica Interact home directory, and an example is shown here.
- Interact runtime environment configuration properties
  This section describes all the configuration properties for the Unica Interact runtime environment.
- Unica Interact Simulator
  This section describes all the configuration properties for the Unica Interact simulator.
- Interact design environment configuration properties
  This section describes all the configuration properties for Unica Interact design environment.
- Real-time offer personalization on the client side
  There may be situations where you want to provide real-time offer personalization without implementing low-level Java™ code or SOAP calls to the Unica Interact server. For example, when a visitor initially loads a web page where Javascript content is your only extended programming available, or when a visitor opens an email message where only HTML content is possible. Unica Interact provides several connectors that provide real-time offer management in situations where you have control only over the web content that is loaded on the client side, or where you want to simplify your interface to Unica Interact.
- JVM parameters
- Unica Interact and Digital Recommendations integration
  Unica Interact can integrate with IBM Digital Recommendations to provide Unica Interact-driven product recommendations. Both products can provide product recommendations for offers, but using different methods. Digital Recommendations uses a visitor's web behavior (collaborative filter) to build correlations between visitors and recommended offers. Unica Interact is based on customer's past behavior, attributes, history, and less on view-level offers, learning which offers best match a customer's behavior profile (based on demographics and other information about the customer). Offer acceptance rates help to build a predictive model through self-learning. Using the best of both products, Unica Interact can use a personal profile to define offers that will pass a category ID to Digital Recommendations and retrieve recommended products based on popularity (the "wisdom of the crowds") for display to the visitor as part of the selected offers. This can provide better recommendations for customers that will result in more click-throughs and better outcomes than either product acting alone.
- Interact and DDX integration
  With Digital Data Exchange, your website can link to Unica Interact to provide a powerful omni-channel execution engine that delivers the best offers to the optimum channels and evolves (learns) from the offer feedback to continuously increase marketing effectiveness.
- Unica Interact and Unica Journey integration
- Unica Interact and Unica Deliver integration
- Configure gateways
  Use triggered message gateways to send offer information from outbound channels.

Writing executeBatch() XML requests for the Interact SOAP API

Use these steps to write executeBatch() XML requests for the Unica Interact SOAP API.

About this task

The request XML for a single operation SOAP API calls (startSession, getOffers, setAudience, endSession, and so on) must not be directly copied or pasted into a multiple operation executeBatch() call. The subcommands in the executeBatch() calls have slightly different WSDL and XML request structures than those of the single operation API calls. The structural differences cause failure responses from the server if the XML elements are copied and pasted from single operation API requests into multiple operation executeBatch requests.

Sample failure responses:

** XML Response Element: <ns0:faultstring>org.apache.axis2.databinding.ADBException: 
Unexpected subelement audienceID</ns0:faultstring> 
** Interact Server Exception: java.lang.Exception: org.apache.axis2.databinding.
ADBException: Unexpected subelement audienceID at 
*** ... com.unicacorp.interact.api.soap.service.v1.xsd.CommandImpl$Factory.parse
(CommandImpl.java:1917) at

Use these steps to write an executeBatch() XML request. You can refer to single operation API call requests for parameter values during these steps, but do not copy and paste XML elements.

Procedure

Use a WSDL processing tool (for example, SoapUI) to create a well-formed executeBatch() XML request from the Unica Interact WSDL file.
Add subcommands to the request after the WSDL definition for executeBatch() child elements.
Complete the subcommand arguments after the WSDL definition for executeBatch() child elements.

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