About the global offers table
The global offers table enables you to define treatments at the audience level. For example, you can define a global offer for every member of the audience Household.
You can define global settings for the following elements of Unica Interact offer serving.
- Global offer assignment
- Global marketer's score, by a number or by an expression
- Boolean expression to filter offers
- Learning probability and weight, if you are using Unica Interact Built-in Learning
- Global learning override