Offer eligibility

The purpose of Unica Interact is to present eligible offers. Simply, Unica Interact presents the most optimal among the eligible offers, based on the visitor, the channel, and the situation.

Treatment rules are only the start of how Unica Interact determines which offers are eligible for a customer. Unica Interact has several optional features which you can implement to enhance how the runtime environment determines which offers to present. None of these features guarantee that an offer is presented to a customer. These features influence the probability that an offer is eligible to be presented to a customer. You can use as many or as few of these features as you need to implement the best solution for your environment.

There are three main areas where you can influence offer eligibility: generating the list of candidate offers, determining the marketing score, and learning.