Event pattern types

An event pattern consists of a series of events that occur in a particular way.

Interact supports the following 11 types of event patterns. For more details on the event patterns, see the Event and event patterns topic.
  • Match all
  • Counter
  • Weighted Counter
  • Match all (time bound)
  • Counter (time bound)
  • Weighted counter (time bound)
  • Sequence (time bound)
  • Match all (rolling time)
  • Counter (rolling time)
  • Weighted counter (rolling time)
  • Sequence (rolling time)

Marketers can use event patterns to track and record pattern of customers' activities in real-time and act accordingly. By posting events to Interact at selected stages of customers' activities, the pattern’s state is updated. When the pattern’s condition is met, the configured actions will be triggered, which can be used in segmentation and offer arbitration logic.