Managing an On-demand Campaign

You need to define the target list for your On-demand Campaign. You can optionally modify the workflow inherited from the On-demand Campaign template.

The following list describes the tasks you, as a field marketer, take to create and execute an On-demand Campaign:

  1. Create the On-demand Campaign.

    This task includes defining the target list for the On-demand Campaign. You can do one of the following:
    • Specify selection criteria to use to generate the List as part of the On-demand Campaign
    • Use one or more existing Lists to define the targets of the On-demand Campaign. This involves:
      • Selecting existing Lists with target customers to include in the On-demand Campaign.
      • Selecting existing Lists with target customers to exclude in the On-demand Campaign.
      • Selecting specific attributes to refine the target list.
  2. Optionally, modify the workflow that is inherited from the On-demand Campaign template.
  3. Generate the target list.
  4. Review the target list results, and optionally add or remove customers from this list.
  5. Optionally, revise the target list selection criteria, if modifications are necessary to meet your campaign requirements.
  6. Customize the offer. Add attachments or personalization.

    For example, you can add details that concern the offer, such as, "you are getting a 10% discount."

  7. Run the On-demand Campaign.

    You can optionally schedule the On-demand Campaign to run at a future date.

  8. Fulfill your campaign.

If your organization set up reporting for On-demand Campaigns, and after your corporate office enters campaign results data in the database, you can analyze the On-demand Campaign results.