Data manipulation processes

Use data manipulation processes to select contact IDs from your data sources and work with those IDs to create meaningful groups or target audiences.

Examples of the tasks that you can complete by using data manipulation processes follow.

• You can select potential contacts that meet the criteria that you define, such as repeat customers within a certain income range.
• You can merge lists to include or exclude contacts.
• You can segment customers into meaningful groups, for example by language or gender.
• You can set up test or control groups.
• You can change the target audience for your campaign, for example from Household to Individual.
• You can extract sets of data for additional processing to improve performance.

The following data manipulation processes are available:

• The Select process
• The Merge process
• The Segment process
• The Sample process
• The Audience process
• The Extract process