Types of processes

Campaign processes are divided into three types by function, which are distinguished by color in the flowchart process palette.

Data manipulation processes - blue
Run processes - red
Optimization processes - green, orange, or purple

Note: IBM® Interact, IBM Contact Optimization, IBM eMessage, IBM SPSS® Modeler Advantage Enterprise Marketing Management Edition, and IBM Engage provide additional processes for use in campaign flowcharts. For information about those processes, see the separate documentation for those products.